Latest Insights

Ambient Computing, or it also known as Ubiquitous Computing transforming the way people interact with the technology. Ambient systems work differently than traditional computing, which integrates artificial intelligence (AI), Internet of Things (IoT), edge computing, natural language processing (NLP), and real time sensors to run intuitively within the surroundings.

Green Tech or Green Technology refers to a kind of technology that depends on its supply chain or production process and is considered ecologically friendly. It refers to the utilization of creativity and science to reduce environmental damage and advance sustainable technology. It's a wide term that encompasses measures that promote ecological balance, reduce pollution, and converse energy.

Thought Leadership Strategy is a powerful tool to boost brand visibility, position themselves as industry authorities and influence the industry by sharing their expertise and insightful opinions. Developing a 360-degree strategy plan requires commitment, authenticity, credibility, research skills, and a keen understanding of the target audiences. The perfect strategic plan will help the brands to grow the business, Increase their credibility, and make the brands position themselves in the competitive market.

Thought Leadership has become a potent tool for breaking through the noise in an era when brand messaging has been diluted by an abundance of content. Nowadays, customers not only want to know what you sell, also want to know what you stand for. Thought Leadership is more important than ever in 2025, since trust, relevance and knowledge are essential components of modern marketing and this is the future of marketing. As per the 2024 B2B Thought Leadership Impact Report by Edelman and LinkedIn, 61% of decision makers believe that thought leadership is more successful than traditional marketing to foster the trust of the audience.

Marketing has always evolved, but the pace we're seeing now is unlike anything before. As we head toward 2030, brands and customers are connecting in entirely new ways. Technology is driving much of it. So are shifting habits. But at the heart of it all is something refreshingly simple: people want real connections.

In today's world Spatial Computing has grown as one of the most evolutionary technologies across industries, from education to entertainment and from healthcare to urban planning. As we step into 2025, spatial computing is not even a futuristic concept. It is eventually becoming a core component of day-to-day life. But let's understand what exactly spatial computing is, and why it is gaining so much popularity.

The financial industry is undergoing a seismic shift in its approach to marketing. Traditional product-led pitches are being replaced by insight-driven, audience-centric strategies, which are largely nurtured by thought leaders. These leaders are not other 'influencers' or 'trend-setters' but people who bring changes in any industry and impact how others think.